Tubi is here : free streaming app and content aggregator launches in Australia
The launch of Tubi in Australia is here.
The US based free streaming app is now available on smart TVs and other smart streaming devices like Apple TV and chromecast.
The streaming service is subscription free however is ad supported. Tubi executives said there was about 4 minutes of ads for every hour of content, far less than any commercial broadcaster so the free model could be popular.
Tubi Australia will offer 7000 movies and TV shows – Drama, Comedy, Documentary, with titles including 3:10 to Yuma, The Blair Witch Project, Kickboxer, Stranger Than Fiction. Additional titles to be made available over the next six months, include Dirty Dancing, The Grudge, Requiem for a Dream, Reservoir Dogs, Saw, Traffic and Young Guns.
Farhad Massoudi, CEO of Tubi told TV Tonight, the HD platform is designed to complement subscription services.
“The idea of an average household subscribing to Netflix, Amazon, Disney+, HBO and all these services is ludicrous. The average household has about 2 subscription services,” he said.
“We want to be complementing your subscription services and the way we do it is by aggregating a massive library of content.”
Advertising will appearing in “commercial break-style” during content.
“Our ad loads are about 4 minutes an hour which is dramatically lower than a traditional media company. We carefully choose the ad block, so they are the least-disruptive points during the movie,” he continued.
“We obviously need to monetise to pay for the content but there is no subscription, pulling out credit cards, signing up, and it is accessible on many streaming devices, completely free.”
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